How to open an Amazon store

Open a store on Amazon it is one of the fundamental steps that all retailers find themselves taking to stay up to date and take advantage of the largest online product sales channel in the world. On this page you will find one step by step guide to opening your store on Amazon, all you have to do is equip yourself with the necessary documents and launch yourself towards a new frontier of your online sales.

First step: create and open Amazon accounts

Even before starting to open the Amazon store, it is essential have an account on the portal. All you have to do is go to the site's homepage and head to the add section by clicking“Start here”, at the bottom of the pop-up window. Next you have to enter the required data, this is name, cellphone number, e-mailIt is password. If you are looking for a way to create your account from mobile devices you must go through the Amazon application for your device and go to "Create account", also on the main page. Let's see how much it costs and how to start an online retail business with amazon.

Second step: Amazon store costs

Before going into the details of the procedure it is good know costs and details of the programs offered for managing the Amazon shop. You need to know the rates and opportunities of each of them. The solutions you can choose from are individual plan and professional plan:

• With the individual plan Amazon is meeting the occasional sellers, you have at your disposal a total of 40 listings per month, there are no recurring costs and the procedure is entirely free. Each item sold involves a commission of approximately 1 euro. Amazon also sets shipping costs on orders that sellers can offer to buyers. In conclusion, a transaction management fee applies which changes depending on the product and the set price: ranging from 7.21% to 46.35%;

• Making use of the professional plan, instead, you have the entire service at your disposal for €39 per month. This solution allows you to manage the shop without listing limits. You have tools at your disposal that allow you to study your sales on the site and monitor orders. Furthermore, in the case of professional sellers, there are no commissions for closing the account.

Now that you understand the costs of running a store on Amazon, you have all the basic knowledge to open the store. At this point you just have to open a seller account indicating the characteristics of your business, entering the required data and choosing a preferred payment method.

The choice between the two plans must be made in this section of Amazon, where the buttons are present “Sell as an individual” It is “Sell like a professional”. By clicking on the solution that best suits your needs, you can start the process. On the following pages you just have to fill in the forms by entering personal data such as e-mail, telephone number and password. After logging in to the account you must enter your company data as site, type of company It is business name.

After filling in the blanks of the Seller information page, the procedure remains the same both for those who choose the individual plan and for those who choose the professional seller plan. After completing the last forms, the system requests the account verification via SMS or call, after completing the process, save the information and head to the payments section.

Inside the payments section you must enter the data relating to the card number, expiry date and name of the credit card holder. At this point, if you notice a charge of a few cents on your credit card, know that it is absolutely normal. If you have chosen the professional rate, Amazon will also immediately deduct the €39 granted.

Third step: create and configure the Amazon shop

Now that you have set up your account, all you have to do is go to the shop screen, enter the name you want to give to the shop. The advice we would like to give is to immediately activate two-factor verification by choosing one of the options offered by Amazon, in this way you can secure your account from the entry of hackers and scammers. At this point you can start sell products with adverts.

Amazon for brand-owning sellers

With Amazon, sellers who are also brand owners have tools to protect their brand. To have access to this option it is essential to rely on the professional rate and comply with the following requirements:

• The trademark must be registered in all countries where you intend to sell or apply for trademark registration via Amazon IP Accelerator, the program created by the US giant;

• The trademark must also consist of text or from an image containing words.

Fourth step: upload and sell products on Amazon

Now everything is ready, all you need to do is upload the items you intend to sell on the platform and wait for buyers to come forward.To add a single product you must log in to Amazon Seller Central, enter your inventory in the main menu, click on "Add a product", select the product to add, fill in all the required mandatory fields (title, price, description, image, etc.), select the categories to which the item belongs , set shipping information and confirm product details by saving them.

To speed up the product loading process you can follow the process of adding multiple items by accessing Amazon Seller Central, selecting the inventory, going to "add products via bulk upload", downloading the template with the information of the products you wish to upload and saving the Excel on your computer. At this point all you have to do is go to the upload page and select "Upload file", this way you can insert the Excel file containing your product data. Amazon will do the rest for you by adding the items.

This process, although it is a valid solution to speed up the loading process, certainly has obvious problems: they often occur slowdowns related to file formatting errors Slowdowns caused by changes in inventory in stock due to physical sales or on other portals. In these cases, the best solution is certainly to rely on Feed Manager for managing sales and price lists.

At this point we come into play! Connecteed is your solution for the product loading phase: opening an online shop requires some preparation in managing the shop. Connecteed automates the entire sales process on Amazon, on your e-commerce site and on many other portals for selling products online. Connecteed is the feed manager that allows you to reduce the possibility of making errors to zero, allows you to speed up the loading process by automating each step and always keeps prices and information on your items updated. Connecteed synchronizes the data and sales of the price lists uploaded to the various portals, saving you many hours of work and problems with sales management. By relying on Connecteed you can:

• receive real-time alerts relating to any problems with automatic loading of CSV price lists;

• reorganize CSV price lists;

• Convert data to final output formats and upload products to Amazon;

• apply changes automatically to CSV feed data based on rules and conditions preset by you when creating upload projects.

If you wish to have more information about it, contact our team for any doubts or information about the instrument, we will be at your disposal. With Connecteed you can also make afree trial period with the Trial made available.

Fifth step: make use of Amazon logistics

In addition to the platform, Amazon offers a top quality delivery service which allows you to send your products to buyers without relying on external services. You can use two ways to deliver the purchased products: through inventory and shipping of products or through Amazon logistics which takes care of not only packaging, but also labeling, customer service and shipping of the articles.

Amazon's logistics access program provides free storage, removal and returns processing for unlimited periods to all eligible and registered ASINs. ASINs are the identification codes that define the product you sell both in traditional and online commerce, offering various advantages for brand recognition and protection. As soon as you register for the program you can count on a very high quality service, you just need to maintain your eligibility following registration. Sellers receive a 10% monthly discount on sales of the brand's parent ASINs.

Other business programs on Amazon

Amazon provides specific services and programs aimed at businesses operating in specific sectors. These programs are often designed to facilitate trade and take into account the needs that producers and buyers have to carry out the entire purchasing phase with total peace of mind

Amazon Handmade

With Amazon Handmade, artisans can sell their products by activating a personalized profile. The process to join the program is very simple, the requirements are:

• be an individual craftsman or a craftsman working with a small group of people, fewer than 20;

• Have items designed and made by yourself or by your group;

• the articles they do not have to be produced by a mechanical process automated;

• Production cannot be entrusted to third parties;

• accept the 12.36% referral fee for each product sold.

Amazon Made in Italy

The Amazon Made in Italy program represents a solution for selling Italian products that fall under the "Made in Italy" umbrella. The goal of this program is to help customers discover items that represent the country, the marketplace offers this space to those who deal with:

• home and furniture;

• beauty and well-being;

• clothes and fashion;

• Kitchen.