How to optimize product listings on Amazon

Finding the perfect product to sell on Amazon is the key to success on the world's number one sales portal. However, even when the chosen product is particularly popular, requires a series of optimizations that can help it receive more visibility on the site and achieve more sales. To optimize product listings on Amazon, it means making use of keywords used by users to search for the product, which is the most important aspect to take into consideration when selling on the portal.

Optimization is definitely not a simple task, whether experienced sellers or not, analyze Amazon products present on the portal allows you to understand what can be improved to obtain even more convincing performances.

Choose the right keywords to optimize product sheets

The first thing to think about when choosing keywords is their relevance. The words must match those used by buyers when they search for the product, this allows you to create an indexed list for the expressions that people use most frequently. Costs are also an important factor, they must be kept as low as possible. To study the situation, we advise you to make use of tools like Google Keyword Planner, a tool that allows you to find the words with the highest search volume on engines like Google and identify the competition for that single word.

What to optimize in the product list on Amazon

The first step to take if you intend to optimize your product title is to write a title optimized for Amazon. Keywords tell the algorithm what the product in question is and whether the item is what your shoppers are looking for. It's all about relevance. Although there are many schools of thought regarding the number of right words to include in a title, Amazon allows you to write up to 200 characters therefore it is better to make use of all of them to cover a larger amount of space.

Optimize the title of the product listing on Amazon

The title should be short and clear, with a single image and a single bullet point. The seller has several opportunities to optimize this listing with engaging texts, keywords and optimized images.

When you write the title it is important to include:

• The quantity of the product;

• The product size;

• The important features of the product;

• who is the recipient of the product;

• insert the main keywords at the beginning of the title.

In many cases it is necessary to act on a large number of titles present in the list of products to be included on Amazon. To optimize the process you can make use of feed management tools capable of inserting rules for the optimization of titles on a large scale. This practice is particularly useful for reducing the time needed to create product sheets with characteristics common to the chosen items.

Make use of optimized bullet points on Amazon

When the title is optimized, you need to focus on the bullet points and key features of the product. Amazon allows you to enter a maximum of five bullet points. Within these spaces it is important:

• highlight them product characteristics, his advantages and technical details of reference;

• continue with one very detailed explanation;

• write the main features of the product and its advantages;

• Explain how the item helps solve customer problems;

• include all key information such as measures, amount, colors It is materials employees;

• write a convincing text, aimed at sales.

Optimize product descriptions for Amazon

Even the product description is an opportunity to optimize the entire listing for specific keywords. The description is further down the product detail page and gives you even more space to talk about your item. Amazon allows you to enter a maximum of 2000 characters that you can use to reiterate features and benefits.

Optimize product images for your product listing

If the title is important for putting your product in front of the right customer, the image used is the one that will actually get the customer to click on your search result. To optimize the image for Amazon it is important to follow the requirements indicated by Amazon:

• the images must be at least 1000 pixels on the long side It is500 pixels on the short side in order to make them zoomable;

• the listings that are missing one main image are not displayed in the search;

• images must represent the product well;

• they must match the title;

• the product must fill at least the 85% of the image;

• optimal zoom for pages requires files to have dimensions equal to or greater than 1600px on the long side;

• images must not exceed 10000px on the long side;

• the images must be JPEG, TIFF, PNG o GIF;

• images must be of good quality: no blur or pixels;

• They must not display Amazon branding or badges.