Feed Manager for Facebook Business Manager

Are you looking for a practical and efficient solution to automate the uploading product feeds to Facebook Business Manager?

This platform is a fundamental pillar for the management of business profiles and advertising campaigns on various social channels, including naturally Facebook. One of the key tasks in making the most of this powerful marketing tool is creating and uploading a product feed, which forms the foundation for promoting your items on Facebook and Instagram.

In this guide, we'll take you through all the steps needed to create and upload a product feed to Meta Facebook Business Manager.

We will use a technical approach, providing specific and timely details on each step. Plus, we'll see how Connecteed, a professional feed management software, can make this process more efficient by automating the capture, normalization and import of data sent by suppliers.

Product feed for Facebook advertising: what it is

A product feed is a structured file containing detailed information about your products or services, such as titles, descriptions, prices and images.

This file is essential for creating dynamic ads on Facebook and Instagram, which are themselves particularly effective tools when it comes to reaching targeted audiences based on interests and previous interactions with your brand's channels.

But how do you create a product feed in accordance with the specifications of Meta Facebook Business Manager? And how do you automate this process to save time and avoid costly mistakes? Continue reading to find out all the details.
 

Creation of the product feed for Meta

The first fundamental step is creating your product feed. This file must meet certain format and content specifications to be compatible with Meta Facebook Business Manager.

Here is some of the information that should be included:

• Product ID: A unique identifier for each product or service.

• Title: the name of the product.

• Description: a detailed description of the product.

• Price: the price of the product.

• Link to image: A URL that points to the product image.

• Link to product page: A URL that redirects to the product page on your website.

Your product feed can be in XLSX, CSV, TSV or XML format. You can create this file manually using spreadsheet software, or if you have a large amount of data to manage, it is advisable to use feed management software such as Connecteed.

Upload your product feed to Meta Facebook Business Manager

Now that you have created and prepared your product feed using Connecteed, you are ready to upload it to Meta Facebook Business Manager. Here's how to do it:

1. Log in to Meta Facebook Business Manager using your business account.

2. In the main dashboard, go to the "data sources" section and select "catalogs".

3. Click on "create catalog" to create a new catalog.

4. Select the type of catalog you want to create. In this case, choose "products".

5. Give your catalog a name and click "create".

6. In the newly created catalog, click on "product data sources" and select "data feeds".

7. Click "add products" and select "use data feeds".

8. Enter the URL of your Connecteed-generated product feed.

9. Configure update settings and notifications, if necessary.

10. Click "start upload" to start uploading your product feed.
     

Meta Facebook Business Manager will begin processing your feed and updating product information in the catalog. This process can take some time, so be sure to monitor the upload status periodically.
 

Start optimizing your product feed management for Meta now: try Connecteed now!

Creating and uploading a product feed to Meta Facebook Business Manager are crucial steps for launching successful advertising campaigns. Using Connecteed, you can greatly simplify this process by automating data capture, normalization, and import from vendors.

Key benefits include:

• time saving: eliminates the need to manually perform complex data management operations.

• Data accuracy: Ensures data is consistent and accurate.

• Efficiency: Automate repetitive tasks for more efficient feed management.

• Multi-source management: Integrate data from different sources in a coherent way.

• Automatic notifications: receive automatic alerts to proactively manage critical issues.
   

The combination of solid preparation of your product feeds and the use of a feed management tool like Connecteed will allow you to get the most out of Meta Facebook Business Manager, reaching your audience more effectively and improving your advertising campaigns.

Start optimizing your feed management process today and achieve success in your online marketing efforts.