How to upload products to Instagram Shopping: complete guide

If you are an online seller looking for new opportunities to increase the visibility of your products and reach a wider audience, Instagram Shopping could be the solution for you.

This Instagram feature allows online stores to showcase their products directly on the platform, to help users explore, view details and, of course, purchase your products without leaving the app.

In this comprehensive guide, we will explain how to import and upload your products to Instagram Shopping and how Connecteed, a data feed management tool, can facilitate this process.

Prepare your products for Instagram Shopping

Before you start uploading your products to Instagram Shopping, it is essential to prepare your data and make sure you comply with the platform's requirements. Here's what you need to do:
 

Create a business account on Instagram

If you haven't already, you need to have an Instagram business account to use the Instagram Shopping feature. This type of account offers additional tools for businesses, including access to statistics and the ability to promote posts.
 

Check the requirements

Instagram has specific requirements for using Instagram Shopping. Make sure you comply with the following guidelines:

Operate in one of the markets supported by Instagram Shopping.

Sell ​​physical goods, not services.

Comply with Instagram guidelines for content and commerce.
 

Add products to your catalog

To upload products to Instagram Shopping, you must first create a catalog. There are several options for doing this, but Connecteed can simplify this process. We will see how later in the article.

How Connecteed works for managing data feeds

Connecteed is an advanced data feed management tool that dramatically simplifies the process of importing and uploading products to Instagram Shopping. Here's how it works:
 

Data acquisition

Connecteed lets you capture data feeds from multiple sources, including public URLs, email inboxes, Google Sheets, HTTP/HTTPS repositories, FTP/SFTP, and more. You can manage multiple import sources at the same time, regardless of the data format.
 

Creating a custom database

For each project, you can define the number of columns, the name and type of fields, creating a customized database based on the characteristics of your data to be processed. This allows you to have complete control over your product data.
 

Unification of feeds

By using a unique key, such as a field common to all imported feeds (e.g. product ID), Connecteed allows you to automatically aggregate several price lists into one. This is useful if you have product data from multiple sources.
 

Data normalization and cleansing

During the import process, Connecteed cleans the feeds by applying filters to remove incorrect or incomplete information, ensuring that the data is consistent and error-free.
 

Conditional rule-based changes

Connecteed offers tools to modify data based on conditional rules. You can exclude or include specific rows, apply data changes (such as price adjustments), all automatically.
 

Converting data to the desired output format

Regardless of the feed capture format, with Connecteed you can choose the desired output format for the final file. You can select between CSV, XLS, TXT, XML or JSON.
 

Upload products to Instagram Shopping

Now that you've prepared your data and used Connecteed to organize and edit it to your needs, it's time to upload your products to Instagram Shopping. Here's how to do it:
 

Connect your catalog to Instagram

Go to Instagram and connect the previously created catalog to your business account. This step is essential to allow Instagram to access your products.
 

Upload the products

Once your catalog is connected, you can start uploading your products to Instagram Shopping. You can do this manually or use Connecteed to generate a CSV file ready for upload.
 

Add details and tags

For each product, make sure to add all the necessary details, such as title, description, price, and tags. Tags are essential to help users find your products when searching.
 

Approve products

After you upload your products, Instagram will review them to ensure they meet the guidelines. Once approved, your products will be visible on Instagram Shopping.
 

Product management on Instagram Shopping: optimization and monitoring

Once your products are on Instagram Shopping, it's important to continue optimizing and tracking them to maximize visibility and conversions. Here are some suggestions:

• Update regularly. Be sure to keep your catalog and product data updated to reflect changes in your price lists.

• Use high resolutions. Upload high-resolution images for your products so users can see the details.

• Monitor performance. Use Instagram statistics to monitor the performance of your products and make changes based on the data.

• Answer the questions. If users ask questions about your products, respond promptly to provide quality customer service.

• Promotion. Consider promoting your products on Instagram to increase visibility.
   

How to upload products to Instagram Shopping with Connecteed: in summary

In this guide, you have learned how to import and upload your products to Instagram Shopping, in compliance with the rules and indications provided by the well-known social network and discovered how to activate this delicate activity, on which any further marketing initiative aimed at promoting your business depends. commercial offer and increase sales.

Connecteed is a powerful tool for managing data feeds that greatly simplifies the process, giving you professional tools to organize, clean and modify your product data automatically.

By following the steps described and carefully monitoring the performance of your products, you will be able to really make the most of the potential of Instagram Shopping to promote your online business and reach new customers.

We hope this guide has been useful for understanding how to upload your products to Instagram Shopping. If you have further questions or need assistance, please do not hesitate to contact the Connecteed Team for more information.