How to upload products to Snapchat: Connecteed as a feed manager for Snapchat

The promotion of products via social media has now become a fundamental component of corporate marketing strategies.

Snapchat, in particular, has recorded and continues to record slow but constant growth in recent years, especially among younger consumer groups, a detail that makes it a platform with a very well-defined target.

The success of an advertising campaign on social media requires correct creation and communication uploading a product feed for Snapchat.

In this guide we will explore every aspect of this process, highlighting the importance of the product feed specifications of the tool that first became famous thanks to short viral video content. We will therefore discover how to exploit Connecteed, the completely Italian feed management tool, to automate the import operation of the product data of the articles to be sponsored through paid advertising campaigns on the social network.

Paid campaigns on Snapchat and product feeds

Snapchat has become a major player in social media platforms, over time introducing unique opportunities for promoting online shop products, such as dynamic ads.

However, creating high-quality ads on Snapchat requires a well-structured, correctly formatted and constantly updated product feed.

Creation of the product feed in accordance with Snapchat specifications

Creating the product feed is the crucial starting point.

Snapchat requires product feeds to be in XML (RSS/ATOM), CSV, TXT, or TSV format. Additionally, it's critical to meet Snapchat's specifications for data fields, which include product ID, name, price, and product images. Manually creating a compliant product feed can be complex and error-prone, but it is essential to the success of Snapchat advertising campaigns.
 

Using Connecteed to create a compliant feed

To simplify this process, you can take advantage of Connecteed, a feed management software that allows you to import data from different vendors and unify it into a consistent format. Connecteed can be configured to comply with Snapchat specifications and ensure that the product feed meets all the needs of the platform.
 

Connecteed configuration

Once your feed is created, you need to configure Connecteed to make it easier to acquire data from suppliers. Connecteed offers a range of data capture options, including public URLs, email inboxes, Google Sheets, and more. This tool automatically manages data import sources, regardless of their origin, ensuring that the data is ready to be processed.

Data normalization and processing

After data acquisition, Connecteed offers tools for normalization and processing. You can unify data from different suppliers using unique keys, such as IDs or product codes, to obtain a unified price list. Connecteed also performs data cleansing, removing incorrect or incomplete information, ensuring the data is accurate and Snapchat-ready.
 

Editing data

Connecteed allows you to make changes to data based on conditional rules. For example, you can update prices for specific products based on certain conditions or pricing requirements. This flexibility helps you customize your product feed to fit the specific needs of your Snapchat advertising campaigns.
 

Data conversion

Regardless of the feed capture format, Connecteed allows you to convert the data into the format required by Snapchat. You can choose from various formats, such as CSV, XLS, TXT, XML or JSON, to ensure platform compatibility.
 

Scheduling of feed update times and frequencies

Configure Connecteed to schedule feed update times and frequency. This ensures that your data is always in sync with the Snapchat platform, ensuring the accuracy and timeliness of the information provided to your dynamic ads.
 

Uploading your product feed to Snapchat

Once your product feed has been successfully created, normalized, and processed using Connecteed, you can upload it to Snapchat. Follow Snapchat's instructions to name your catalog, enter the URL and FTP/SFTP/HTTP/HTTPS credentials (if necessary), and indicate the time you want Snapchat to update your catalog. Remember that Snapchat supports up to 10,000,000 rows in your data feed, making it ideal even for catalogs with a very large number of items.
 

Implement Pixel and Snap App ID

To make the most of Snapchat's potential, you need to attach Pixels to your catalog. This is essential for Dynamic Ads for Web. For app advertisers, you can link your Snap App ID after the catalog is created. Attaching your Snap App ID is critical to Dynamic Ads for App.
 

Adding users

After you upload your catalog, you can associate additional members such as "Catalog Admin" with your catalog. These members have the power to create listings, attach Pixels to the catalog, and edit the catalogs assigned to them. Adding members is an important step in shared data management.
 

Checking catalog diagnostics

After the catalog loads, use Snapchat's catalog diagnostics to verify that all products loaded correctly. Check for errors or warnings. Warnings will highlight issues with optional fields, while errors will highlight issues with fields that are required for a specific product. It is important to correct the errors before proceeding with the upload.
 

Analysis of error reports

You can download a full error report by selecting the "Download Report" button at the top of the Catalog Diagnostics screen. This report will provide you with all feed errors with detailed descriptions. Please note that Snapchat does not include image or media ingestion errors in the error report.
 

Creating ads with your product feed

Once you've uploaded your catalog, attached your pixel, added additional members, and checked your diagnostics, you're ready to create ads with your product feed. Snapchat gives you the ability to create engaging dynamic ads that are based on data from your product feed.
 

Ready to simplify the management of your advertising campaigns on Snapchat?

Start managing your product feeds with Connecteed

Creating and uploading a product feed to Snapchat are crucial steps to the success of your advertising campaigns.

Meeting Snapchat specifications is essential to ensuring your dynamic ads are effective and high-quality. Connecteed is a powerful and versatile tool that dramatically simplifies this process, providing specification compliance, centralized data management, significant time savings, and the assurance of accurate and consistent data.

Start using Connecteed today and see how it can improve your Snapchat advertising campaigns, taking your business to new heights of success.